The cannabis industry is constantly changing and while there are many things that are pushing the movement forward when it comes to state-specific laws, there are still plenty of gray areas.

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular.

Feedback is a crucial element to the success of any business. Companies need to be aware of what their customers are thinking and feeling in order, to figure out how to best cater to those things.

Understanding what motivates customers can also help companies improve their customer experience efforts.

New technologies are being used in the food industry not only to improve the benefits of food, but also to change the way nutrients are produced.

A lot of people are making a shift towards sustainable food choices.

An effective promotional campaign can have a very long-lasting impact on a company’s public image and reputation, as long as the campaign is well planned.

These days, promotional campaigns entail a lot more than just sharing press releases with media outlets about the latest product from a business. To create a truly effective promotional campaign, companies have to invest a lot of time and effort.

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan.

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach.

In the last few years, one of the most popular business trends has been purpose-driven business operations and promotional efforts. Back in 2019, there was a Harvard Business School study published that linked the positive performance of companies on the stock market to their purpose.

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. The pandemic gave companies in the B2B industry the opportunity to join in on that trend and promote themselves as being purpose-driven.

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures.

Once NFT owners link their tokens to their accounts, they can choose to display their NFT on their profile picture on the platform. Additionally, the platform will display the profile picture with a hexagonal border instead of the usual circle shape, and other users will also be able to click on the profile photo to get more information on the NFT.