Scaling a new business is not an easy decision for any business owner. The demand might be high for a period of time, but one of the frequent downsides to newer companies is that they cannot keep up with the demand from consumers.

Soon after, these businesses end up losing the customers they have, as well as the relationships they’ve built with the vendors, and all because no one was sure about the right time or the right way to scale things up.

5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches. The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.

The survey reveals that jobless claims aside, 53% of Americans still plan to spend the same amount of money on gifts as they did in 2019 and 18% of respondents claim that they plan to spend even more than they did last year.

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? What changes, if any, in strategy, services, and technology do they need to employ? How does this affect consumer PR strategies?

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. Here are some highlights and suggestions.

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information. This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements.

2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. They and Generation Z will make up most of our workforce. These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges.

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. They discovered five key areas of technology they felt would drive the evolution of customer experience by 2030. Here’s the five.

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. Style, creativity, and practicality are all essential components that consumers are looking for. They’re also looking for brands that set themselves apart through exceptional marketing and home and housewares public relations efforts.

Read on to discover four of the top home and housewares brands in the industry and learn what about their PR works.

A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand stand out in a packed marketplace.

If you want your business to thrive, one of the most important things that you need to do is to have a distinctive PR campaign that will stand out and effectively brand your product or service.