With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. One such useful tool from tech that can greatly benefit PR and marketing campaigns is the QR code.

Quick Response (QR) Codes are read and understood by smartphones, so many marketers have been using this tool in magazines, websites, billboards or other marketing material, as a way to provide customers with more information about the company’s products or services at the press of a button.

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy.

Defining a target audience means identifying and understanding the company’s niche, and then dominating that part of the market. Marketers do this through audience research, and with it, they’re able to create relevant and insightful content, ads, and messaging. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

To utilize the various micromarketing strategies, the business first has to define the target audience in great detail. This means the audience is defined according to a very particular quality, such as age, gender, location, job position, or other qualities that the business deems as essential.

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. This gave rise to such things like counting bad words used in movies for an Oscar-winning vocabulary or determining which canine species had the best smelling abilities. For today’s marketers, it’s figuring out what the next big consumer trend will be. Is it Bernie Sanders’ mittens or something else yet unveiled?

The reasons for being able to anticipate the next big trend are obvious. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

If the pandemic was a blessing to anyone, the digital industry can certainly give thanks for that. COVID-19 drove millions more people to digital platforms, and marketers who were quick to adapt have seen much success. Yet one area that was poised to advance but wallowing in low customer dissatisfaction even before the pandemic is the mortgage industry.

A 2019 J.D. Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service. As a result of the latter, 70% told Powers they also had no trust in their providers.

Companies should be doing to create more buzz around them or their products to market things earlier because there’s no reason they should be waiting around until a few days before a launch to start marketing. In fact, having a good pre-launch PR strategy in place means that the company will attract audiences and their attention, which ultimately results in sales without waiting around for the profit.

After setting up all the essentials for an eCommerce business, such as the landing page, the website, the email funnel, the advertising, and marketing channels, businesses should focus on making people want to engage with the brand’s content and start their conversion journey. One of the best ways to do this is to create all of the attention-grabbing and entertaining content before launching into a game that people will want to get involved in.

Whenever a wine brand decides to introduce a brand new line of wines, it can mean a lot of new business for the winery. This is also a great opportunity to get new customers interested in the brand’s products or services and interact with the brand itself, often something a strong food and beverage PR campaign can assist with.

There are several ways that wine brands can create a lot of buzz around a new launch, whether it’s a new line of wines, a vineyard, or the brand in general. However, the best way to go about it is to take advantage of all the possible opportunities presented in such cases.

Stories matter. From the earliest times, humans passed on information – truth, belief, history, medicine, life skills, everything – via story. Because of this, we are essentially hardwired to love hearing a good, well-told story. In fact, we are more likely to remember information when it is presented in story form. That explains, in part, why we remember song lyrics from when we were kids but sometimes forget the name of someone we met yesterday.

Why do stories work, and how will that help promote your brand to your target audience? Primarily, stories connect, and this begins with a proper understanding of the target audience. Once you have that – and you know you do – it’s time to craft a message containing some or all of the following story elements: