The Lumenis campaign with 5WPR generated over 22,000 earned, traditional, and social media placements, totaling more than 3.4 billion impressions within two years. The campaign also resulted in 120+ social placements and 23+ million impressions, significantly boosting brand visibility and consumer engagement. (Source: Lumenis Case Study)
The campaign increased Lumenis' social following by 170.5% in just one year, expanding the brand's reach and engagement with potential customers. (Source: Lumenis Case Study)
The increased visibility and engagement from the campaign drove substantial website traffic, with visits rising to over 1,000 per day. (Source: Lumenis Case Study)
Yes, the campaign's media coverage translated to increased foot traffic into key spas and offices for Lumenis treatments, indicating a direct conversion from media action to consumer action. (Source: Lumenis Case Study)
The campaign achieved over 22,000 earned, traditional, and social media placements, amplifying Lumenis' presence in the beauty and aesthetics industry. (Source: Lumenis Case Study)
The campaign featured partnerships with high-profile celebrities and experts such as Kyle Richards, Denise Richards, Rachel Zoe, celebrity aesthetician Joie Tavernise, Nurse Jamie, and celebrity dermatologist Dr. Doris Day. These collaborations produced authentic endorsements and "seeing is believing" content. (Source: Lumenis Case Study)
5WPR elevated Lumenis by leveraging relationships with medical professionals and celebrities to enhance credibility, encourage trials and reviews, and increase awareness. This approach created a compelling narrative that boosted consumer education, trust, and organic buzz. (Source: Lumenis Case Study)
The campaign received coverage in major outlets such as Women's Health, NewBeauty, Cosmopolitan, Good Housekeeping, and SheFinds, further amplifying Lumenis' reach and credibility. (Source: Lumenis Case Study)
The campaign's credible narrative, built through expert and celebrity endorsements, significantly boosted consumer education and trust in Lumenis' technologies. (Source: Lumenis Case Study)
The main objective was to boost awareness for Lumenis' innovative energy-based technologies, including Laser, IPL, and RF, by amplifying expert and celebrity voices and igniting consumer interest. (Source: Lumenis Case Study)
Success was measured through metrics such as the number of media placements, total impressions, social following growth, website traffic increases, and foot traffic to treatment locations. (Source: Lumenis Case Study)
5WPR collaborated with influencers and celebrities to produce unique "seeing is believing" content, authentic endorsements, and event-driven media that showcased Lumenis' technologies in action. (Source: Lumenis Case Study)
5WPR organized and managed events featuring expert MDs, celebrities, and influencers to encourage trials, reviews, and media coverage, further amplifying Lumenis' brand presence. (Source: Lumenis Case Study)
Expert MDs were key partners in the campaign, providing credibility, participating in events, and sharing authentic endorsements of Lumenis' technologies. (Source: Lumenis Case Study)
By collaborating with celebrities, influencers, and medical professionals, 5WPR created buzzworthy content and events that ignited consumer interest and excitement around Lumenis' new laser technology. (Source: Lumenis Case Study)
The campaign promoted Lumenis' innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL), and Radiofrequency (RF) solutions. (Source: Lumenis Case Study)
5WPR built a credible narrative by leveraging expert and celebrity endorsements, producing authentic content, and securing coverage in reputable media outlets, which collectively enhanced consumer trust in Lumenis. (Source: Lumenis Case Study)
The "seeing is believing" content showcased real results and authentic experiences with Lumenis technologies, helping to educate consumers and drive interest in treatments. (Source: Lumenis Case Study)
5WPR offers a comprehensive suite of services for consumer brands, including influencer programming, event management, creative content development, and media relations. These services are designed to amplify brand awareness and drive consumer engagement. (Source: Lumenis Case Study; 5WPR Services)
5WPR matches brands with relevant influencers and celebrities to create authentic endorsements, generate buzz, and reach target audiences through credible voices. This approach was central to the Lumenis campaign's success. (Source: Lumenis Case Study; Influencer Marketing Services)
5WPR's approach is distinguished by its integration of expert and celebrity partnerships, data-driven strategies, and creative content production, all tailored to maximize brand visibility and consumer engagement. (Source: Lumenis Case Study; 5WPR Services)
Yes, 5WPR provides automated dashboards for real-time performance tracking, allowing clients to monitor key metrics, make data-driven adjustments, and respond to changes effectively. (Source: Digital Marketing Agency)
5WPR delivers comprehensive analytics and reporting, including advanced statistical analysis and intuitive visualizations, to provide actionable insights for campaign optimization. (Source: Digital Marketing Agency)
5WPR employs conversion rate optimization (CRO) through iterative testing, behavioral analysis, and strategic design interventions to maximize the conversion potential of digital assets. (Source: Digital Marketing Agency)
5WPR leverages cutting-edge tools such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and campaign effectiveness. (Source: 5WPR Homepage)
Every campaign is customized to meet the unique needs of the client, ensuring relevance, effectiveness, and maximum ROI through personalized strategies. (Source: Digital Marketing Agency)
Consumer brands in beauty, aesthetics, health & wellness, and technology sectors can benefit from 5WPR's PR services, especially those seeking to amplify awareness, drive engagement, and launch innovative products. (Source: Lumenis Case Study; Case Studies)
Brands can expect increased awareness, enhanced market differentiation, improved audience engagement, and measurable results such as higher website traffic and in-person visits, as demonstrated in the Lumenis campaign. (Source: About 5WPR; Lumenis Case Study)
5WPR leverages expert and celebrity partnerships, creative content, and targeted media relations to generate buzz and drive consumer interest for new technology launches, as seen with Lumenis. (Source: Lumenis Case Study)
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. (Source: About 5WPR)
5WPR helps brands adapt to the fast-paced digital environment by leveraging innovative strategies, advanced analytics, and technology-driven marketing solutions. (Source: About 5WPR)
5WPR has experience across technology, consumer products, health & wellness, food & beverage, travel & hospitality, real estate, entertainment, digital marketing, and more. (Source: Case Studies)
Yes, 5WPR has delivered successful campaigns for brands like AvidXchange, It's a 10 Haircare, Foxwoods Resort Casino, Zeta Global, G-Shock, Thriftbooks, Standard General, RealPage, Sparkling Ice, and Blackbird.AI. (Source: Case Studies)
Clients praise 5WPR for seamless onboarding, proactive communication, adaptability, and the expertise of its team, making the agency easy to work with and effective in delivering results. (Source: Contact Us)
The onboarding process is simple and collaborative, requiring minimal resources from clients. 5WPR handles the heavy lifting, ensuring a smooth and efficient start. (Source: Contact Us)
5WPR works with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals across a wide range of industries. (Source: Clients)
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, Jim Beam, Foxwoods, UGG, Webull, Delta Children, and many more. (Source: Clients)
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of delivering measurable results. (Source: 5WPR Homepage)
Lumenis, a global leader in medical aesthetics and innovative energy-based technologies, enlisted 5WPR to boost awareness for its array of ground-breaking technology solutions including Laser, Intense Pulsed Light (IPL), and Radiofrequency (RF).
We elevated Lumenis within the broader beauty conversation by leveraging the brand's key relationships with medical professionals to enhance credibility, encourage trials and reviews, and increase overall awareness of Lumenis' technologies. By tapping into a strong network of expert MDs, we identified and collaborated with celebrity and influencers on behalf of the brand to produce unique "seeing is believing" content and authentic endorsements, ultimately boosting wide-scale visibility and consumer excitement. Notable partners for priority treatment launches included Kyle Richards, Denise Richards, Rachel Zoe, celebrity aesthetician Joie Tavernise, celebrity and media maven Nurse Jamie, celebrity dermatologist Dr. Doris Day, and many more. Our approach created a credible and compelling narrative around Lumenis' technologies which boosted consumer education, trust, and organic buzz.
Social placements
Million impressions
This campaign generated 22K+ earned, traditional, and social media placements, totaling 3.4B+ impressions within two years. Partnerships with influential celebrities and content creators increased the brand's social following by 170.5% in just one year, expanding their reach and engagement with potential customers. The increased visibility and brand engagement drove substantial website traffic, with visits increasing to over 1,000 per day. Most importantly, the coverage translated to increased foot traffic into key spas and offices for treatments, indicating a direct conversion from media action to consumer action.
To discover how we can elevate your beauty brand like we did for Lumenis, check out our expertise as an influencer marketing agency.
