The 5W Newsroom.

Orlando PR Agency: How 5W Gets Brands Recommended by AI

Black Friday: Why AI Models Often Skip New Brands

Earlier this week, 5W showed that a 40% Black Friday discount can increase a product from zero AI recommendations to eight out of fifteen, while a similar disc…

Tampa and Miami PR Agency: How 5W Gets Brands Recommended by AI

5W Recognized as a Top 100 PR Firm by The PR Net, 2026

5WPR has been recognized as a Top 100 PR Firm by The PR Net for 2026. This acknowledgment highlights 5WPR's innovative approach to communications, its strategi…

How to Choose a Fintech PR Agency

Choosing the right fintech PR agency is crucial for financial technology companies. This guide covers essential questions to ask, what to look for in agency pr…

Crisis Communications in AI Search

The Implications of AI in Crisis Communication StrategiesThe use of and memory retained in AI models has fundamentally changed criss communications strategy. A…

Do Black Friday Discounts Change AI Product Recommendations?

The answers are surprising. New 5W research helps brands preparing for Black Friday answer this question.We tested how Black Friday discounts impact AI product…

Public Relations & GEO: Why AI Citation Is the New Metric

Generative Engine Optimization (GEO) is the discipline of making a brand, its products, and its leaders visible and citable within the answers generated by Lar…

Fintech AI Visibility Index 2026: Stripe Leads Study

5WPR measured 1,161 AI answers across four engines. Stripe leads fintech appearance at 36.6 percent, but citation data tells a different story.

iGaming PR: Regulatory Compliance Builds Player Trust

U.S. iGaming revenue hit $10.74 billion in 2025, up 27.6%, per the American Gaming Association. See how compliant PR programs build sportsbook and casino trust.

AI Authority and PR: How AI Models Influence Brand Recommendations

User behavior is changing as people turn to AI models like ChatGPT, Claude, and Gemini before consulting professionals or visiting websites. This post explains…

How Brooks Outran Nike in AI Search

In an unexpected twist, Brooks, a running shoe brand significantly smaller than Nike, consistently outperforms the global giant in AI search recommendations, i…

How to Write a PR Resume Recruiters Actually Read

What to put on a public relations resume in 2026: ATS formatting rules, what account directors screen for first, and why the "75% auto-rejected" claim is a myt…

PR Education in 2026: What the Data Actually Shows

Public relations education now spans 120 accredited programs and roughly 19,600 annual degrees, but AI curriculum adoption still lags what agencies need from e…

Peptide Brands Split AI Visibility Rankings

5WPR's Peptides AI Visibility Index finds Defy Medical, Ro, Hims and BPC-157 essentially tied in AI search answers, sourced mostly from third-party sites.

What Information Makes ChatGPT, Claude, and Gemini Recommend Peptide Treatments?

A 5WPR study reveals that explicitly linking products to user needs in descriptions dramatically increases AI recommendations. Learn how specific language driv…

How Wineries Can Increase AI Wine Recommendations: A Controlled Study of Product-to-Use Content

A controlled study reveals how wineries can significantly increase AI wine recommendations by explicitly connecting wine products to specific consumer needs an…

How Financial Brands Build Trust Before a Customer Ever Reaches the Website

Financial brands must build trust and confidence well before a customer visits their website. This involves ensuring consistent facts across all online sources…

What Neobanks Teach Us About Winning AI Recommendations

Neobanks were built to compete without branch networks. AI search is revealing a second challenge: competing without a single global recommendation market.The…

What Credit Card Brands Can Learn From AI Recommendation Results

Credit card marketing has always been competitive. AI search makes the competition harder to see.A consumer can now ask an AI assistant for the best travel car…

The GLP-1 Era Has a Name. It's David Ricks.

David Ricks at 82. Stéphane Bancel at 34. Study 11 of the 5W Reputation Index — how AI engines render 18 pharma CEOs, and why the GLP-1 category advance rewrit…

Why Bedding Brands Are Invisible to ChatGPT

Bedding brands are losing sales to AI search blind spots. See how ChatGPT, Claude, and Perplexity decide which mattress and sheet brands to recommend — and how…

Wine AI Visibility Index 2026: Named vs. Cited

5W's Wine AI Visibility Index 2026 finds Domaine de la Romanée-Conti named in 36.9% of AI wine answers, but cited from its own site in exactly 0% of them.