Case Study / Ventus At Marina EL CID SPA & Beach Resort

OVERVIEW

El Cid Resorts is where authentic Mexican hospitality sets the stage for extraordinary vacations. The family-owned resort operates resorts in three vibrant locations - Mazatlan, Riviera Maya and Cozumel - each featuring oceanfront accommodations, indulgent spa services, and warm, friendly service. In November 2017, El Cid Resorts opened the doors to its seventh property-Ventus at Marina El Cid Spa & Beach Resort Cancun Riviera Maya. For launch, 5W was tasked with generating awareness amongst key travel media through targeted outreach and to secure meaningful media coverage that would deliver footfall.


PRACTICE AREAS
Travel & Hospitality
Ventus
STRATEGY

5W executed a multiphase campaign leading up to, and preceding the grand opening. We identified key travel journalists, delivering each one an exclusive package of assets and angles alongside an exclusive first-look press trip experience during the resorts opening week.

In addition, 5W identified further media across a breadth of diverse verticals, including food and beverage, family and luxury, inviting each one to experience the resort first-hand. Invited guests experienced each of El Cid's unique offerings through the Ventus motto "The Feeling Of,". Experiences included Mezcal tastings, private catamaran tours, snorkeling on the coral reef, ancient Mayan spa treatments and Mexican cooking classes.

Ventus
Ventus
RESULTS

Media coverage exceeded 86 million impressions through traditional print and online media outlets, alongside over 4.8 million social media impressions across Facebook, Twitter and Instagram. Coverage was secured in top tier publications including: Travel + Leisure, USA Today, Thrillist, Reader's Digest, TravelPulse.com, The Daily Meal, AFAR, HuffPo, Shape.com, the Los Angeles Times, HotelManagement.com and Travel Weekly

86m

Media impressions.

4.8m

Social media impressions.

Agency of the year
PR News
PRN Platinum
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