SodaStream

Overview

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through a digital campaign on Instagram and Facebook. The company wanted to leverage its partnership with celebrity Tori Spelling, and provided a graphic of Tori with their limited-edition '90s-styled machine in a throwback reference to Beverly Hills, 90210.

5W was asked to round out the campaign with additional story content that stayed in theme with the '90s-style campaign. 5W was also responsible for the strategy, placement, timing, and paid advertising management of the campaign.


SodaStream
SodaStream

Strategy

The 5W digital team advised SodaStream to include a joint giveaway component with Tori Spelling, giving fans the opportunity to win one of the limited edition machines. With a requirement being to follow both accounts and comment what users would want to leave in the '90s, this initiative helped garner over 9,000 new followers helping the brand reach a major milestone of 30,000 followers on Instagram.

5W implemented all on-feed posts, provided social copy, engaged in heavy community management and utilized paid support to amplify this initiative and lead to success for the brand.

4,500

Clicks to ecommerce

43.6%

Increase in Instagram followers

Results

The campaign lead to successful sales of the limited-edition '90s SodaStream Machine. Additionally, SodaStream experienced a large growth in followers and engagement, specifically on their Instagram platform where the campaign was most successful. Instagram story content was the top performer in leading to sales.