Overview
Nations Photo Lab is a leading professional photo printing lab that offers the highest quality photo gifts & prints. 5W was tasked with utilizing a network of micro/mid-tier influencers to heighten brand awareness among target demographics by highlighting a variety of priority products in relation to home design. Challenged with driving awareness, increasing purchase intent, and expanding the Nations Photo Lab network, 5W understood that highly curated and targeted influencers could tie the brand into key moments in time, relating to prime purchasing opportunities.
Strategy
5W executed a strategic month-long influencer campaign targeting micro/mid-tier influencers in the home design space. 5W identified influencers that fit within Nation Photo Lab's target demo/overall aesthetic and contracted them to secure reusable and authentic content to be used for the brand's social media pages. Furthermore, 5W created Swipe Up to Buy links and discount codes to directly increase purchase intent and drive sales to the website.
Results
5W saw over 2K clicks to the Nations Photo Lab website and nearly 2K new followers on the Nations Photo Lab Instagram. The average engagement rate was 5.47%, compared to the industry standard of 2%. 5W achieved these results with an overall campaign CPE of $.09.
