Overview
Brooklyn Bedding is an American manufacturer of mattresses, differentiated by master craftsmanship, a state-of-the art facility and great customer service. Brooklyn Bedding tasked 5W with driving consumer visibility for the brand's priority products and website promotions in the crowded online mattress category.
Strategy
To combat more established players in the industry, 5W leveraged a mix of media relations tactics - including a strategic cadence of new product announcements, affiliate partnerships for shoppable stories, seasonal angles for sleep accessories, sale-based outreach, and expert commentary, all to execute a national public relations campaign that communicated the brand's niche sleep solutions messaging and positioning.
Results
- Executed 10+ successful new product launches and 8+ website sales.
- Tripled online sales for Black Friday/Cyber Monday on BrooklynBedding.com.
- Product placement and website deals featured in top-tier outlets that had a direct impact on sales, including Business Insider, Good Housekeeping, Yahoo, MSN, Esquire, Forbes, SELF, Shape, Men's Health, O, The Oprah Magazine and many more.
- 5W secured more than 1 billion media impressions over a 9-month period.
