Overview
The Brotherhood Sister Sol (BroSis) is a Harlem-based social justice and youth organization where Black and Latinx youth claim the power of their history, identity and community to build the future they want to see. By educating, organizing and training, BroSis challenges inequity and creates opportunity for all. To generate mass awareness for the organization, 5W was tasked to execute a creative media relations campaign to highlight BroSis' mission as well as its state-of-the-art headquarters.
Strategy
5W outreached to top-tier multicultural, philanthropic, business, architecture/design and regional New York publications to highlight BroSis' new headquarters and its community impact. 5W assisted with the execution of a formal ribbon cutting ceremony and invited local media to attend the event, along with private on-site tours held with BroSis' key spokespeople who shared insights on the space's long-term effects on the Harlem community.
Results
As a result of 5W's media relations program, BroSis' new headquarters was featured on a national and regional scale in outlets such as TODAY! Show, ABC, CBS News, Black Enterprise, NY1, PIX11, Oculus Magazine, Essence, and more garnering over 4B+ media impressions through a total of 120 secured media placements.
