Overview
Founded in 2005 by Tiffany R. Warren, ADCOLOR is the premier organization dedicated to celebrating and championing diverse professionals in the creative industries. The organization hosted its 16th annual ADCOLOR Awards & Conference, featuring panelists and attendees such as Issa Rae, Nas, Keke Palmer, and Ryan Coogler. 5W was tasked with generating coverage around the event and coordinating the on-site event and red-carpet operations.
Strategy
5W reached out to national and regional media across business, trade, multicultural, entertainment, and DE&I media, utilizing Warren for interviews discussing the creation of ADCOLOR, her background, and how the organization continues to advance diversity. For the conference and awards, 5W invited key media to attend and conducted outreach post-event for features around the winners, insights from panels, and celebrity sightings.
Results
5W secured coverage in top-tier national media including Forbes, ADWEEK, Essence, AfroTech, E! News, Page Six, People Magazine, Footwear News, Black Enterprise, and more. The coverage led to more than 599.4 million media impressions across more than 60 media outlets.
