Overview
Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the United States, engaged 5WPR to spearhead the launch of its innovative new stock music and video marketplaces and tell the story of the company's contributor-first approach in order to increase its overall subscriber base and position it as an industry disruptor. Challenged with driving awareness and business growth against well-positioned industry goliaths Shutterstock and Pond5, 5WPR leverages Storyblocks' aggressive business strategy for growing its existing subscription-based stock media service: providing a new marketplace for content contributors to offer premium clips to consumers at 40 percent less than competing marketplaces while letting them keep 100 percent of their commissions.
Strategy
5WPR has developed and executed a strategic campaign for Storyblocks over multiple years, targeting trade, consumer tech, and business verticals with messaging around the company's ability to more competitively serve both content contributors and potential stock video customers. 5WPR immediately developed Storyblocks' position with influential trades and consumer-facing media to generate interest and engagement from global contributors, while developing consistent media coverage to pique interest from stock video consumers leading up to the marketplace's public launch. 5WPR has developed consistent coverage around Storyblocks' marketplace from the initial pre-launch targeting contributors to build the premium content library, leading up to and around the full launch of the marketplace for customers, and following it up with features on the company's growth and new investments to showcase its disruptive business model set to reshape the industry. Over the full launch period, 5W secured over 55 media placements across strategic verticals, totaling over 160 million media impressions for Storyblocks and helping drive growth of its new marketplace platform and increase subscriptions for its primary service.
Results
As a result of 5W's media outreach, our team generated 26 placements and more than 85M+ media impressions in outlets including Fox 5 Good Day New York, Forbes, Axios, Thrillist, AM New York, QSR, and more.
To learn more about our expertise in this space, check out our Marketplace PR services page.
