launching an INTERNATIONAL DTC PERSONAL CARE BRAND IN THE US: DRIVING GROWTH IN SALES, STORYTELLING, & RETAIL EXPANSION

A key component of making ethique a household name was shifting consumer preferences away from conventional liquid and bottled products like shampoos and body lotions, and guide them towards eco-friendly alternatives like solid bars and concentrates. Positioning the products, brand, and Founder Brianne West as industry changemakers, 5W secured strategic press coverage driving the narrative that sustainable living is not only crucial to the wellbeing of ourselves and the planet, but is accessible through simple lifestyle changes and product swaps. Via dynamic storytelling and strategic brand vision, we championed West to ensure her influential voice remained at the forefront of the clean beauty category, establishing her as a trusted and inspirational innovator in the space.

Over the course of five years, 5W garnered over 1,000 impactful features with 17B+ media impressions in outlets such as Allure, New York Times, Oprah Magazine, Forbes, INSIDER, USA Today, Travel + Leisure, Vanity Fair, ELLE, InStyle, Bustle, and many more. We also celebrated coveted award wins with TIME's Best Inventions, Refinery29's Beauty Innovator Awards, Cosmopolitan's Holy Grail Beauty Awards, among others. These strategic efforts resulted in increased brand awareness and visibility, catching the attention of key retailers and ultimately, leading to expansion from DTC to Amazon, Target, and CVS.

To learn more about our expertise as a beauty marketing agency, fill out a form or give us a call.