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AI VISIBILITY INDEX · Published June 1, 2026 · Updated November 7, 2026

Celebrities and AI Index 2.0: Kutcher and will.i.am Lead

Ashton Kutcher and will.i.am lead this measured set. Ashton Kutcher: 82/288 (28.5%; 95% interval 23.6–33.9%). will.i.am: 70/288 (24.3%; 95% interval 19.7–29.6%). Their 95% intervals overlap; neither can be called the sole leader.

288

AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity

28.5%

of answers named Ashton Kutcher, the most-named (82 of 288)

27

tracked people named at least once (of 50)

100%

of Google searches showed an AI Overview (66 of 66)

Version 2. This version replaces the first version of this study, first published June 1, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.

What the data shows

01

82/288 (28.5%)

Ashton Kutcher appeared in 82 of 288 four-engine answers (CI 23.6–33.9%). will.i.am appeared in 70 of 288 (24.3%, CI 19.7–29.6%). The intervals overlap, so the two cannot be separated.
02

60/288 (20.8%)

Ashton Kutcher was the first person named in 60 of 288 answers, more than any other tracked person. Ashton Kutcher's average first position was 1.4.
03

18/72 (25%)

Perplexity named Serena Williams in 18 of 72 answers. The other engines named Serena Williams in 7 to 9 of 72.
04

3/288 (1%)

Robert Downey Jr.'s own domains were cited in 3 of 288 grounded answers, more than any other tracked person. Gwyneth Paltrow and Joseph Gordon-Levitt followed at 1 of 288 each. 15 of 50 tracked people had 0 of 288, and 32 had no tracked own site.
05

66/66 (100%)

Google AI Overviews appeared on 66 of 66 searches (CI 94.5–100%).
06

26/66 (39.4%)

Ashton Kutcher was the person named most often in AI Overviews, at 26 of 66, followed by Robert Downey Jr. at 22 of 66 (33.3%). In the four-engine set, Ashton Kutcher was named in 82 of 288 answers (28.5%).
07

42/288 (14.6%)

en.wikipedia.org was cited in 42 of 288 grounded four-engine answers, with 74 of 2,575 citations (2.9%). youtube.com came second with 51 citations in 45 answers (15.6%).
08

0/12 (0%)

For 'Which podcasters interview AI leaders most often?', none of the tracked people was named in any of 12 four-engine answers.

Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.

Which people AI engines name

Ashton Kutcher
28.5%
will.i.am
24.3%
Grimes
16.7%
Robert Downey Jr.
15.6%
Serena Williams
14.9%
Cristiano Ronaldo
11.8%
MrBeast
10.1%
Gwyneth Paltrow
9.7%
Jay-Z
8.0%
Joseph Gordon-Levitt
8.0%
Snoop Dogg
7.6%
Paris Hilton
6.9%
David Guetta
5.6%
Drake
5.6%
Marques Brownlee
5.6%
#NameNamed inAppearance rate95% interval
1Ashton Kutcher82/28828.5%23.6–33.9%
2will.i.am70/28824.3%19.7–29.6%
3Grimes48/28816.7%12.8–21.4%
4Robert Downey Jr.45/28815.6%11.9–20.3%
5Serena Williams43/28814.9%11.3–19.5%
6Cristiano Ronaldo34/28811.8%8.6–16.0%
7MrBeast29/28810.1%7.1–14.1%
8Gwyneth Paltrow28/2889.7%6.8–13.7%
9Jay-Z23/2888.0%5.4–11.7%
10Joseph Gordon-Levitt23/2888.0%5.4–11.7%
11Snoop Dogg22/2887.6%5.1–11.3%
12Paris Hilton20/2886.9%4.5–10.5%
13David Guetta16/2885.6%3.4–8.8%
14Drake16/2885.6%3.4–8.8%
15Marques Brownlee16/2885.6%3.4–8.8%

The full list

Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,575 citations. None means no personal website is tracked for that person.

#PersonNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
1Ashton Kutcher82/28828.5%23.6–33.9%1.40% (0/288)0%
2will.i.am70/28824.3%19.7–29.6%2.90% (0/288)0%
3Grimes48/28816.7%12.8–21.4%2.10% (0/288)0%
4Robert Downey Jr.45/28815.6%11.9–20.3%3.31% (3/288)0.1%
5Serena Williams43/28814.9%11.3–19.5%2.80% (0/288)0%
6Cristiano Ronaldo34/28811.8%8.6–16%2.90% (0/288)0%
7MrBeast29/28810.1%7.1–14.1%2.3NoneNone
8Gwyneth Paltrow28/2889.7%6.8–13.7%2.60.3% (1/288)0%
9Jay-Z23/2888%5.4–11.7%4.10% (0/288)0%
10Joseph Gordon-Levitt23/2888%5.4–11.7%1.40.3% (1/288)0%
11Snoop Dogg22/2887.6%5.1–11.3%1.80% (0/288)0%
12Paris Hilton20/2886.9%4.5–10.5%3.30% (0/288)0%
13David Guetta16/2885.6%3.4–8.8%2.3NoneNone
14Drake16/2885.6%3.4–8.8%1.60% (0/288)0%
15Marques Brownlee16/2885.6%3.4–8.8%1.60% (0/288)0%
16Shah Rukh Khan16/2885.6%3.4–8.8%3.6NoneNone
17LeBron James9/2883.1%1.7–5.8%3.10% (0/288)0%
18Naomi Osaka7/2882.4%1.2–4.9%2.6NoneNone
19Kim Kardashian6/2882.1%1–4.5%3.3NoneNone
20Mark Cuban6/2882.1%1–4.5%4.20% (0/288)0%
21Anil Kapoor5/2881.7%0.7–4%2NoneNone
22Lewis Hamilton5/2881.7%0.7–4%1.2NoneNone
23Lionel Messi5/2881.7%0.7–4%2.4NoneNone
2450 Cent3/2881%0.4–3%3.70% (0/288)0%
25Priyanka Chopra Jonas2/2880.7%0.2–2.5%5.5NoneNone
26Bad Bunny1/2880.3%0.1–1.9%5NoneNone
27David Beckham1/2880.3%0.1–1.9%5NoneNone
28Aamir Khan0/2880%0–1.3%–NoneNone

The full list (continued)

None means no personal website is tracked for that person.

#PersonNamed inAppearance rate95% intervalFirst mentionOwn-domain citationCitation share
29Anitta0/2880%0–1.3%–NoneNone
30Beyoncé0/2880%0–1.3%–NoneNone
31Burna Boy0/2880%0–1.3%–NoneNone
32Davido0/2880%0–1.3%–NoneNone
33Deepika Padukone0/2880%0–1.3%–NoneNone
34G-Dragon0/2880%0–1.3%–NoneNone
35Hugh Jackman0/2880%0–1.3%–NoneNone
36Joe Rogan0/2880%0–1.3%–0% (0/288)0%
37Karol G0/2880%0–1.3%–NoneNone
38Kylian Mbappé0/2880%0–1.3%–NoneNone
39M.S. Dhoni0/2880%0–1.3%–NoneNone
40Naomi Campbell0/2880%0–1.3%–NoneNone
41Novak Djokovic0/2880%0–1.3%–NoneNone
42Roger Federer0/2880%0–1.3%–NoneNone
43Sebastian Vettel0/2880%0–1.3%–NoneNone
44Shakira0/2880%0–1.3%–NoneNone
45Steve Aoki0/2880%0–1.3%–NoneNone
46Tyla0/2880%0–1.3%–NoneNone
47Victoria Beckham0/2880%0–1.3%–0% (0/288)0%
48Virat Kohli0/2880%0–1.3%–NoneNone
49Wizkid0/2880%0–1.3%–NoneNone
50Zendaya0/2880%0–1.3%–NoneNone

The top eight, side by side

#NameAppearance rateAnswers and intervalOther measures
1Ashton Kutcher28.5%82/288 answers · 95% CI 23.6–33.9%first-mention position: 1.4; owned-domain citation (0/288): 0%; citation share: 0%
2will.i.am24.3%70/288 answers · 95% CI 19.7–29.6%first-mention position: 2.9; owned-domain citation (0/288): 0%; citation share: 0%
3Grimes16.7%48/288 answers · 95% CI 12.8–21.4%first-mention position: 2.1; owned-domain citation (0/288): 0%; citation share: 0%
4Robert Downey Jr.15.6%45/288 answers · 95% CI 11.9–20.3%first-mention position: 3.3; owned-domain citation (3/288): 1%; citation share: 0.1%
5Serena Williams14.9%43/288 answers · 95% CI 11.3–19.5%first-mention position: 2.8; owned-domain citation (0/288): 0%; citation share: 0%
6Cristiano Ronaldo11.8%34/288 answers · 95% CI 8.6–16%first-mention position: 2.9; owned-domain citation (0/288): 0%; citation share: 0%
7MrBeast10.1%29/288 answers · 95% CI 7.1–14.1%first-mention position: 2.3
8Gwyneth Paltrow9.7%28/288 answers · 95% CI 6.8–13.7%first-mention position: 2.6; owned-domain citation (1/288): 0.3%; citation share: 0%

Perplexity named Serena Williams in 18 of 72 answers. The other engines named Serena Williams in 7 to 9 of 72.

ChatGPT

72 asked · 72 returned · 72 grounded

Same questions, different answers

will.i.am
26.4%
Ashton Kutcher
23.6%
Grimes
13.9%
Robert Downey Jr.
12.5%
Serena Williams
12.5%
MrBeast
9.7%

Claude

72 asked · 72 returned · 72 grounded

Ashton Kutcher
27.8%
will.i.am
23.6%
Cristiano Ronaldo
22.2%
Robert Downey Jr.
18.1%
Jay-Z
18.1%
Shah Rukh Khan
15.3%

Gemini

72 asked · 72 returned · 72 grounded

Ashton Kutcher
30.6%
will.i.am
25.0%
Grimes
23.6%
Robert Downey Jr.
23.6%
MrBeast
15.3%
Paris Hilton
13.9%

Perplexity

72 asked · 72 returned · 72 grounded

Ashton Kutcher
31.9%
Serena Williams
25.0%
will.i.am
22.2%
Gwyneth Paltrow
19.4%
Grimes
16.7%
Cristiano Ronaldo
16.7%

Google AI Overviews were captured through 66 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 66 = 354 answers.

The fifth engine

100%

Trigger rate: 66 of 66 searches

Google AI Overviews appeared on 66 of 66 searches (100%, CI 94.5–100%). The other 0 searches showed no overview. Within the 66 overviews, Ashton Kutcher was named in 26 (39.4%), Robert Downey Jr. was named in 22 (33.3%), will.i.am was named in 21 (31.8%), Serena Williams was named in 16 (24.2%). youtube.com was the most-cited source, with 65 citations and an appearance in 33 of 66 overviews.

Five-engine rankNameFive-engine rateFour-engine rank
1Ashton Kutcher30.5%1
2will.i.am25.7%2
3Robert Downey Jr.18.9%4
4Grimes16.9%3
5Serena Williams16.7%5
6Cristiano Ronaldo10.5%6
7MrBeast8.5%7
8Gwyneth Paltrow7.9%8
9Joseph Gordon-Levitt7.6%10
10Jay-Z7.3%9

Who each question surfaces first

Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.

QuestionLeaderNextAI Overview
Q01 · 12 answersAshton Kutcher 100.0%will.i.am 91.7%; Robert Downey Jr. 75.0%AI Overview shown on 3 of 3 searches
Q02 · 12 answerswill.i.am 66.7%Ashton Kutcher 33.3%; Gwyneth Paltrow 25.0%AI Overview shown on 3 of 3 searches
Q03 · 12 answersSerena Williams 75.0%Cristiano Ronaldo 66.7%; LeBron James 33.3%AI Overview shown on 3 of 3 searches
Q04 · 12 answersGrimes 91.7%David Guetta 75.0%; will.i.am 16.7%AI Overview shown on 3 of 3 searches
Q05 · 12 answersGrimes 91.7%AI Overview shown on 3 of 3 searches
Q06 · 12 answersAshton Kutcher 33.3%Joseph Gordon-Levitt 8.3%; Gwyneth Paltrow 8.3%AI Overview shown on 1 of 1 searches

The four engines produced 2,575 citations in total. en.wikipedia.org was cited most often, with 74 citations (2.9%) across 42 answers. Next came youtube.com (51), businessinsider.com (48), forbes.com (44), yahoo.com (37), netflixjunkie.com (32).

Four AI engines · share of 288 grounded answers

Most-cited domains

youtube.com
15.6%
businessinsider.com
15.6%
forbes.com
15.3%
en.wikipedia.org
14.6%
yahoo.com
10.8%
reddit.com
10.4%
cbc.ca
9.7%
netflixjunkie.com
9.0%
analyticsinsight.net
8.7%
5wpr.com
7.6%

Google AI Overviews · share of 66 overviews

youtube.com
50.0%
instagram.com
27.3%
businessinsider.com
15.2%
reddit.com
12.1%
facebook.com
9.1%
linkedin.com
6.1%
ryandoser.com
6.1%
arize.com
4.5%
atakinteractive.com
4.5%
en.wikipedia.org
4.5%

Citation share by source type

Share of all citations by the type of site cited.

Source typeFour AI engines (of 2,575 citations)Google AI Overviews (of 212 citations)
Other / unclassified976 (37.9%)45 (21.2%)
General news / business press682 (26.5%)27 (12.7%)
Company / brand sites192 (7.5%)9 (4.2%)
Trade / specialist press178 (6.9%)12 (5.7%)
Community / social175 (6.8%)104 (49.1%)
Reference104 (4%)3 (1.4%)
Research / data providers98 (3.8%)4 (1.9%)
Review / comparison publishers53 (2.1%)4 (1.9%)
Directories / rankings52 (2%)3 (1.4%)
General news / sports media28 (1.1%)0 (0%)
Institutions / trade bodies19 (0.7%)1 (0.5%)
Official / government18 (0.7%)0 (0%)

How can people improve their AI visibility?

These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.

StepWhat this study measured
Put your facts on your own domain.Robert Downey Jr.'s own domains were cited in 1.0% of grounded answers, Joseph Gordon-Levitt's in 0.3% and Gwyneth Paltrow's in 0.3%.
Keep your facts accurate on the sites engines cite.The most-cited sites other than the tracked names' own were youtube.com (in 15.6% of grounded answers), businessinsider.com (15.6%), forbes.com (15.3%), en.wikipedia.org (14.6%) and yahoo.com (10.8%). General news and business press supplied 26.5% of citations and trade and specialist press 6.9%.
Check each engine separately.Perplexity named Gwyneth Paltrow in 19.4% of answers against 0.0% on Claude. Claude named Cristiano Ronaldo in 22.2% of answers against 2.8% on ChatGPT.
Watch names outside the tracked list.OpenAI (43 answers), Matthew McConaughey (42 answers), Scarlett Johansson (40 answers), Anthropic (37 answers), Sound Ventures (33 answers) were named often but were not tracked.
Re-run the same questions every month.Compare counts and intervals, not ranks. The 24 questions are in the appendix.

What AI answers

Which person do AI engines name most often?

Ashton Kutcher, named in 82 of 288 four-engine answers (28.5%, CI 23.6–33.9%). will.i.am was second at 70 of 288 (24.3%). The intervals overlap, so the two cannot be separated statistically.

Which person is named first most often?

Ashton Kutcher was the first person named in 60 of 288 answers, with an average first position of 1.4.

How often do Google AI Overviews appear for these questions?

An overview appeared on 66 of 66 searches (100%, CI 94.5–100%). Within those 66 overviews, Ashton Kutcher was named most often, in 26 (39.4%).

Which sources do the engines cite?

Across 2,575 four-engine citations, en.wikipedia.org was cited most (74 citations, in 42 of 288 grounded answers), followed by youtube.com (51 citations).

Do the four engines agree?

Only in part. Perplexity named Serena Williams in 18 of 72 answers, against 7 to 9 of 72 on the other engines. Claude named Jay-Z in 13 of 72 answers, against 2 to 5 of 72 on the other engines.

How this study was measured

24 questions × 3 runs each × 4 AI engines = 288 answers + 66 Google searches · 66 AI Overviews

24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured October 30, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.

EngineModel IDs calledAskedReturnedGrounded
ChatGPTgpt-5-mini727272
Claudeclaude-sonnet-5-5727272
Geminigemini-3.6-flash727272
Perplexitysonar-pro727272
Google AI OverviewsDataForSEO Google SERP (live, advanced)6666 shown66

Own-domain citations count a domain plus all its subdomains, with the same rule in every table.

Definitions

  • Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
  • First mention: average order in which the tracked name first appears (1 = first).
  • Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
  • Citation share: citations to the tracked name's domains ÷ all citations.

Limits

  • Only 50 tracked people are ranked; results are not an exhaustive market ranking.
  • Only the tracked people were scored. Untracked names that appeared often were not scored, including OpenAI (43 answers), Matthew McConaughey (42 answers), Scarlett Johansson (40 answers), Anthropic (37 answers), Sound Ventures (33 answers).
  • 354 of 360 planned results were returned. 6 AI Overview lookups were excluded after at most three total attempts.
  • 66 successful Google searches: 66 overviews shown; 0 without an overview. Failures are excluded, not scored as zero.
  • All returned chat answers had search sources.
  • No Core question names a tracked name.
  • Names with no tracked own site are shown as None. Source types use Company / brand sites only for verified official organisations; other unresolved sites are Other / unclassified.
  • Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
  • All 50 names from the earlier edition at the current live address. No sentiment or engagement scoring: appearance, first mention, consistency across engines and runs, and cited sources only. People's company or fund sites are labelled affiliated sites, not personal domains; names without a verified site have no own-domain figure. Only five subcategories (music, sport, film and TV, creators and podcasters, investors and founders) are used as question groups.
  • Answers came from each engine's API (model IDs above); the consumer apps can answer differently.

Appendix: The 24 questions

Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.

#QuestionGroupSource
01Which celebrities invest in artificial intelligence companies?Celebrities and AI Index 2.0Core question
02Which celebrities have founded AI companies?Celebrities and AI Index 2.0Core question
03Which athletes have invested in AI startups?Celebrities and AI Index 2.0Core question
04Which musicians are using AI to make music?Celebrities and AI Index 2.0Core question
05Which artists have licensed their voice for AI?Celebrities and AI Index 2.0Core question
06Which actors are most involved in AI?Celebrities and AI Index 2.0Core question
07Which YouTubers use AI in their content?Celebrities and AI Index 2.0Core question
08Which podcasters interview AI leaders most often?Celebrities and AI Index 2.0Core question
09Which celebrities talk most about artificial intelligence?Celebrities and AI Index 2.0Core question
10Which celebrity venture funds invest in AI?Celebrities and AI Index 2.0Core question
11Which public figures have sued over the use of their likeness by AI?Celebrities and AI Index 2.0Core question
12Which celebrities are known for working with artificial intelligence?Celebrities and AI Index 2.0Added question
13Which public figures have spoken publicly about artificial intelligence?Celebrities and AI Index 2.0Added question
14Which athletes are involved with artificial intelligence companies?Celebrities and AI Index 2.0Added question
15Which musicians have spoken about AI-generated music?Celebrities and AI Index 2.0Added question
16Which actors have spoken about AI in film and television?Celebrities and AI Index 2.0Added question
17Which online creators are known for covering artificial intelligence?Celebrities and AI Index 2.0Added question
18Which celebrities have partnered with AI companies?Celebrities and AI Index 2.0Added question
19Which celebrities have appeared in advertising for AI products?Celebrities and AI Index 2.0Added question
20Which entertainers have backed AI startups?Celebrities and AI Index 2.0Added question
21Which celebrities have raised concerns about artificial intelligence?Celebrities and AI Index 2.0Added question
22Which film and TV stars have launched technology companies?Celebrities and AI Index 2.0Added question
23Which technology reviewers on YouTube cover AI products?Celebrities and AI Index 2.0Added question
24Which public figures have licensed their likeness for AI?Celebrities and AI Index 2.0Added question

About 5W

5W is an independent PR, creative and AI Visibility agency founded in 2003, and we get you in the chatbox. All of our work is done in house, including media relations, site building and content. Learn more about our GEO practice or write to info@5wpr.com.

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