Ashton Kutcher and will.i.am lead this measured set. Ashton Kutcher: 82/288 (28.5%; 95% interval 23.6–33.9%). will.i.am: 70/288 (24.3%; 95% interval 19.7–29.6%). Their 95% intervals overlap; neither can be called the sole leader.
AI VISIBILITY INDEX · Published June 1, 2026 · Updated November 7, 2026
Celebrities and AI Index 2.0: Kutcher and will.i.am Lead
AI answers analyzed across ChatGPT, Claude, Gemini and Perplexity
of answers named Ashton Kutcher, the most-named (82 of 288)
tracked people named at least once (of 50)
of Google searches showed an AI Overview (66 of 66)
Version 2. This version replaces the first version of this study, first published June 1, 2026. It uses measured counts, so the two versions are not comparable. Version 2 asks 24 questions three times each on ChatGPT, Claude, Gemini and Perplexity (288 answers) and adds Google AI Overviews. Every rate comes with its count and a 95% interval.
What the data shows
82/288 (28.5%)
60/288 (20.8%)
18/72 (25%)
3/288 (1%)
66/66 (100%)
26/66 (39.4%)
42/288 (14.6%)
0/12 (0%)
Appearance rate across 288 four-engine answers. The bar is the 95% confidence interval; overlapping bars cannot be told apart at this sample size.
Which people AI engines name
| # | Name | Named in | Appearance rate | 95% interval |
|---|---|---|---|---|
| 1 | Ashton Kutcher | 82/288 | 28.5% | 23.6–33.9% |
| 2 | will.i.am | 70/288 | 24.3% | 19.7–29.6% |
| 3 | Grimes | 48/288 | 16.7% | 12.8–21.4% |
| 4 | Robert Downey Jr. | 45/288 | 15.6% | 11.9–20.3% |
| 5 | Serena Williams | 43/288 | 14.9% | 11.3–19.5% |
| 6 | Cristiano Ronaldo | 34/288 | 11.8% | 8.6–16.0% |
| 7 | MrBeast | 29/288 | 10.1% | 7.1–14.1% |
| 8 | Gwyneth Paltrow | 28/288 | 9.7% | 6.8–13.7% |
| 9 | Jay-Z | 23/288 | 8.0% | 5.4–11.7% |
| 10 | Joseph Gordon-Levitt | 23/288 | 8.0% | 5.4–11.7% |
| 11 | Snoop Dogg | 22/288 | 7.6% | 5.1–11.3% |
| 12 | Paris Hilton | 20/288 | 6.9% | 4.5–10.5% |
| 13 | David Guetta | 16/288 | 5.6% | 3.4–8.8% |
| 14 | Drake | 16/288 | 5.6% | 3.4–8.8% |
| 15 | Marques Brownlee | 16/288 | 5.6% | 3.4–8.8% |
The full list
Own-domain citation is the share of 288 grounded answers that cited the tracked name's own domains (subdomains included). Citation share is of all 2,575 citations. None means no personal website is tracked for that person.
| # | Person | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 1 | Ashton Kutcher | 82/288 | 28.5% | 23.6–33.9% | 1.4 | 0% (0/288) | 0% |
| 2 | will.i.am | 70/288 | 24.3% | 19.7–29.6% | 2.9 | 0% (0/288) | 0% |
| 3 | Grimes | 48/288 | 16.7% | 12.8–21.4% | 2.1 | 0% (0/288) | 0% |
| 4 | Robert Downey Jr. | 45/288 | 15.6% | 11.9–20.3% | 3.3 | 1% (3/288) | 0.1% |
| 5 | Serena Williams | 43/288 | 14.9% | 11.3–19.5% | 2.8 | 0% (0/288) | 0% |
| 6 | Cristiano Ronaldo | 34/288 | 11.8% | 8.6–16% | 2.9 | 0% (0/288) | 0% |
| 7 | MrBeast | 29/288 | 10.1% | 7.1–14.1% | 2.3 | None | None |
| 8 | Gwyneth Paltrow | 28/288 | 9.7% | 6.8–13.7% | 2.6 | 0.3% (1/288) | 0% |
| 9 | Jay-Z | 23/288 | 8% | 5.4–11.7% | 4.1 | 0% (0/288) | 0% |
| 10 | Joseph Gordon-Levitt | 23/288 | 8% | 5.4–11.7% | 1.4 | 0.3% (1/288) | 0% |
| 11 | Snoop Dogg | 22/288 | 7.6% | 5.1–11.3% | 1.8 | 0% (0/288) | 0% |
| 12 | Paris Hilton | 20/288 | 6.9% | 4.5–10.5% | 3.3 | 0% (0/288) | 0% |
| 13 | David Guetta | 16/288 | 5.6% | 3.4–8.8% | 2.3 | None | None |
| 14 | Drake | 16/288 | 5.6% | 3.4–8.8% | 1.6 | 0% (0/288) | 0% |
| 15 | Marques Brownlee | 16/288 | 5.6% | 3.4–8.8% | 1.6 | 0% (0/288) | 0% |
| 16 | Shah Rukh Khan | 16/288 | 5.6% | 3.4–8.8% | 3.6 | None | None |
| 17 | LeBron James | 9/288 | 3.1% | 1.7–5.8% | 3.1 | 0% (0/288) | 0% |
| 18 | Naomi Osaka | 7/288 | 2.4% | 1.2–4.9% | 2.6 | None | None |
| 19 | Kim Kardashian | 6/288 | 2.1% | 1–4.5% | 3.3 | None | None |
| 20 | Mark Cuban | 6/288 | 2.1% | 1–4.5% | 4.2 | 0% (0/288) | 0% |
| 21 | Anil Kapoor | 5/288 | 1.7% | 0.7–4% | 2 | None | None |
| 22 | Lewis Hamilton | 5/288 | 1.7% | 0.7–4% | 1.2 | None | None |
| 23 | Lionel Messi | 5/288 | 1.7% | 0.7–4% | 2.4 | None | None |
| 24 | 50 Cent | 3/288 | 1% | 0.4–3% | 3.7 | 0% (0/288) | 0% |
| 25 | Priyanka Chopra Jonas | 2/288 | 0.7% | 0.2–2.5% | 5.5 | None | None |
| 26 | Bad Bunny | 1/288 | 0.3% | 0.1–1.9% | 5 | None | None |
| 27 | David Beckham | 1/288 | 0.3% | 0.1–1.9% | 5 | None | None |
| 28 | Aamir Khan | 0/288 | 0% | 0–1.3% | – | None | None |
The full list (continued)
None means no personal website is tracked for that person.
| # | Person | Named in | Appearance rate | 95% interval | First mention | Own-domain citation | Citation share |
|---|---|---|---|---|---|---|---|
| 29 | Anitta | 0/288 | 0% | 0–1.3% | – | None | None |
| 30 | Beyoncé | 0/288 | 0% | 0–1.3% | – | None | None |
| 31 | Burna Boy | 0/288 | 0% | 0–1.3% | – | None | None |
| 32 | Davido | 0/288 | 0% | 0–1.3% | – | None | None |
| 33 | Deepika Padukone | 0/288 | 0% | 0–1.3% | – | None | None |
| 34 | G-Dragon | 0/288 | 0% | 0–1.3% | – | None | None |
| 35 | Hugh Jackman | 0/288 | 0% | 0–1.3% | – | None | None |
| 36 | Joe Rogan | 0/288 | 0% | 0–1.3% | – | 0% (0/288) | 0% |
| 37 | Karol G | 0/288 | 0% | 0–1.3% | – | None | None |
| 38 | Kylian Mbappé | 0/288 | 0% | 0–1.3% | – | None | None |
| 39 | M.S. Dhoni | 0/288 | 0% | 0–1.3% | – | None | None |
| 40 | Naomi Campbell | 0/288 | 0% | 0–1.3% | – | None | None |
| 41 | Novak Djokovic | 0/288 | 0% | 0–1.3% | – | None | None |
| 42 | Roger Federer | 0/288 | 0% | 0–1.3% | – | None | None |
| 43 | Sebastian Vettel | 0/288 | 0% | 0–1.3% | – | None | None |
| 44 | Shakira | 0/288 | 0% | 0–1.3% | – | None | None |
| 45 | Steve Aoki | 0/288 | 0% | 0–1.3% | – | None | None |
| 46 | Tyla | 0/288 | 0% | 0–1.3% | – | None | None |
| 47 | Victoria Beckham | 0/288 | 0% | 0–1.3% | – | 0% (0/288) | 0% |
| 48 | Virat Kohli | 0/288 | 0% | 0–1.3% | – | None | None |
| 49 | Wizkid | 0/288 | 0% | 0–1.3% | – | None | None |
| 50 | Zendaya | 0/288 | 0% | 0–1.3% | – | None | None |
The top eight, side by side
| # | Name | Appearance rate | Answers and interval | Other measures |
|---|---|---|---|---|
| 1 | Ashton Kutcher | 28.5% | 82/288 answers · 95% CI 23.6–33.9% | first-mention position: 1.4; owned-domain citation (0/288): 0%; citation share: 0% |
| 2 | will.i.am | 24.3% | 70/288 answers · 95% CI 19.7–29.6% | first-mention position: 2.9; owned-domain citation (0/288): 0%; citation share: 0% |
| 3 | Grimes | 16.7% | 48/288 answers · 95% CI 12.8–21.4% | first-mention position: 2.1; owned-domain citation (0/288): 0%; citation share: 0% |
| 4 | Robert Downey Jr. | 15.6% | 45/288 answers · 95% CI 11.9–20.3% | first-mention position: 3.3; owned-domain citation (3/288): 1%; citation share: 0.1% |
| 5 | Serena Williams | 14.9% | 43/288 answers · 95% CI 11.3–19.5% | first-mention position: 2.8; owned-domain citation (0/288): 0%; citation share: 0% |
| 6 | Cristiano Ronaldo | 11.8% | 34/288 answers · 95% CI 8.6–16% | first-mention position: 2.9; owned-domain citation (0/288): 0%; citation share: 0% |
| 7 | MrBeast | 10.1% | 29/288 answers · 95% CI 7.1–14.1% | first-mention position: 2.3 |
| 8 | Gwyneth Paltrow | 9.7% | 28/288 answers · 95% CI 6.8–13.7% | first-mention position: 2.6; owned-domain citation (1/288): 0.3%; citation share: 0% |
Perplexity named Serena Williams in 18 of 72 answers. The other engines named Serena Williams in 7 to 9 of 72.
ChatGPT
72 asked · 72 returned · 72 grounded
Same questions, different answers
Claude
72 asked · 72 returned · 72 grounded
Gemini
72 asked · 72 returned · 72 grounded
Perplexity
72 asked · 72 returned · 72 grounded
Google AI Overviews were captured through 66 U.S. desktop searches and scored only where an overview appeared, so five-engine figures use 288 + 66 = 354 answers.
The fifth engine
Trigger rate: 66 of 66 searches
Google AI Overviews appeared on 66 of 66 searches (100%, CI 94.5–100%). The other 0 searches showed no overview. Within the 66 overviews, Ashton Kutcher was named in 26 (39.4%), Robert Downey Jr. was named in 22 (33.3%), will.i.am was named in 21 (31.8%), Serena Williams was named in 16 (24.2%). youtube.com was the most-cited source, with 65 citations and an appearance in 33 of 66 overviews.
| Five-engine rank | Name | Five-engine rate | Four-engine rank |
|---|---|---|---|
| 1 | Ashton Kutcher | 30.5% | 1 |
| 2 | will.i.am | 25.7% | 2 |
| 3 | Robert Downey Jr. | 18.9% | 4 |
| 4 | Grimes | 16.9% | 3 |
| 5 | Serena Williams | 16.7% | 5 |
| 6 | Cristiano Ronaldo | 10.5% | 6 |
| 7 | MrBeast | 8.5% | 7 |
| 8 | Gwyneth Paltrow | 7.9% | 8 |
| 9 | Joseph Gordon-Levitt | 7.6% | 10 |
| 10 | Jay-Z | 7.3% | 9 |
Who each question surfaces first
Six questions from the set. Each tile uses that question's own four-engine answers as the denominator.
| Question | Leader | Next | AI Overview |
|---|---|---|---|
| Q01 · 12 answers | Ashton Kutcher 100.0% | will.i.am 91.7%; Robert Downey Jr. 75.0% | AI Overview shown on 3 of 3 searches |
| Q02 · 12 answers | will.i.am 66.7% | Ashton Kutcher 33.3%; Gwyneth Paltrow 25.0% | AI Overview shown on 3 of 3 searches |
| Q03 · 12 answers | Serena Williams 75.0% | Cristiano Ronaldo 66.7%; LeBron James 33.3% | AI Overview shown on 3 of 3 searches |
| Q04 · 12 answers | Grimes 91.7% | David Guetta 75.0%; will.i.am 16.7% | AI Overview shown on 3 of 3 searches |
| Q05 · 12 answers | Grimes 91.7% | AI Overview shown on 3 of 3 searches | |
| Q06 · 12 answers | Ashton Kutcher 33.3% | Joseph Gordon-Levitt 8.3%; Gwyneth Paltrow 8.3% | AI Overview shown on 1 of 1 searches |
The four engines produced 2,575 citations in total. en.wikipedia.org was cited most often, with 74 citations (2.9%) across 42 answers. Next came youtube.com (51), businessinsider.com (48), forbes.com (44), yahoo.com (37), netflixjunkie.com (32).
Four AI engines · share of 288 grounded answers
Most-cited domains
Google AI Overviews · share of 66 overviews
Citation share by source type
Share of all citations by the type of site cited.
| Source type | Four AI engines (of 2,575 citations) | Google AI Overviews (of 212 citations) |
|---|---|---|
| Other / unclassified | 976 (37.9%) | 45 (21.2%) |
| General news / business press | 682 (26.5%) | 27 (12.7%) |
| Company / brand sites | 192 (7.5%) | 9 (4.2%) |
| Trade / specialist press | 178 (6.9%) | 12 (5.7%) |
| Community / social | 175 (6.8%) | 104 (49.1%) |
| Reference | 104 (4%) | 3 (1.4%) |
| Research / data providers | 98 (3.8%) | 4 (1.9%) |
| Review / comparison publishers | 53 (2.1%) | 4 (1.9%) |
| Directories / rankings | 52 (2%) | 3 (1.4%) |
| General news / sports media | 28 (1.1%) | 0 (0%) |
| Institutions / trade bodies | 19 (0.7%) | 1 (0.5%) |
| Official / government | 18 (0.7%) | 0 (0%) |
How can people improve their AI visibility?
These steps follow from the measured results above. They describe what the engines cited in this study and are not a guarantee of results.
| Step | What this study measured |
|---|---|
| Put your facts on your own domain. | Robert Downey Jr.'s own domains were cited in 1.0% of grounded answers, Joseph Gordon-Levitt's in 0.3% and Gwyneth Paltrow's in 0.3%. |
| Keep your facts accurate on the sites engines cite. | The most-cited sites other than the tracked names' own were youtube.com (in 15.6% of grounded answers), businessinsider.com (15.6%), forbes.com (15.3%), en.wikipedia.org (14.6%) and yahoo.com (10.8%). General news and business press supplied 26.5% of citations and trade and specialist press 6.9%. |
| Check each engine separately. | Perplexity named Gwyneth Paltrow in 19.4% of answers against 0.0% on Claude. Claude named Cristiano Ronaldo in 22.2% of answers against 2.8% on ChatGPT. |
| Watch names outside the tracked list. | OpenAI (43 answers), Matthew McConaughey (42 answers), Scarlett Johansson (40 answers), Anthropic (37 answers), Sound Ventures (33 answers) were named often but were not tracked. |
| Re-run the same questions every month. | Compare counts and intervals, not ranks. The 24 questions are in the appendix. |
What AI answers
Which person do AI engines name most often?
Ashton Kutcher, named in 82 of 288 four-engine answers (28.5%, CI 23.6–33.9%). will.i.am was second at 70 of 288 (24.3%). The intervals overlap, so the two cannot be separated statistically.
Which person is named first most often?
Ashton Kutcher was the first person named in 60 of 288 answers, with an average first position of 1.4.
How often do Google AI Overviews appear for these questions?
An overview appeared on 66 of 66 searches (100%, CI 94.5–100%). Within those 66 overviews, Ashton Kutcher was named most often, in 26 (39.4%).
Which sources do the engines cite?
Across 2,575 four-engine citations, en.wikipedia.org was cited most (74 citations, in 42 of 288 grounded answers), followed by youtube.com (51 citations).
Do the four engines agree?
Only in part. Perplexity named Serena Williams in 18 of 72 answers, against 7 to 9 of 72 on the other engines. Claude named Jay-Z in 13 of 72 answers, against 2 to 5 of 72 on the other engines.
How this study was measured
24 questions × 3 runs each × 4 AI engines = 288 answers + 66 Google searches · 66 AI Overviews
24 questions asked three times on each of ChatGPT, Claude, Gemini and Perplexity, measured October 30, 2026. United States, English; Google retrieval uses desktop results. Models: gpt-5-mini, claude-sonnet-5-5, gemini-3.6-flash only, sonar-pro. Google AI Overviews come from DataForSEO, not inferred chat answers. Appearance counts returned text, including ungrounded answers; citation rates use grounded answers. Longer overlapping names suppress shorter ones; First mention is the earliest eligible name order. Own-domain rates include declared domains and subdomains; shared parent scopes may count for multiple names and cannot be summed as unique citations.
| Engine | Model IDs called | Asked | Returned | Grounded |
|---|---|---|---|---|
| ChatGPT | gpt-5-mini | 72 | 72 | 72 |
| Claude | claude-sonnet-5-5 | 72 | 72 | 72 |
| Gemini | gemini-3.6-flash | 72 | 72 | 72 |
| Perplexity | sonar-pro | 72 | 72 | 72 |
| Google AI Overviews | DataForSEO Google SERP (live, advanced) | 66 | 66 shown | 66 |
Own-domain citations count a domain plus all its subdomains, with the same rule in every table.
Definitions
- Appearance rate: answers naming the tracked name ÷ answers returned, with Wilson 95% intervals.
- First mention: average order in which the tracked name first appears (1 = first).
- Own-domain citation: grounded answers citing the tracked name's domains ÷ grounded answers.
- Citation share: citations to the tracked name's domains ÷ all citations.
Limits
- Only 50 tracked people are ranked; results are not an exhaustive market ranking.
- Only the tracked people were scored. Untracked names that appeared often were not scored, including OpenAI (43 answers), Matthew McConaughey (42 answers), Scarlett Johansson (40 answers), Anthropic (37 answers), Sound Ventures (33 answers).
- 354 of 360 planned results were returned. 6 AI Overview lookups were excluded after at most three total attempts.
- 66 successful Google searches: 66 overviews shown; 0 without an overview. Failures are excluded, not scored as zero.
- All returned chat answers had search sources.
- No Core question names a tracked name.
- Names with no tracked own site are shown as None. Source types use Company / brand sites only for verified official organisations; other unresolved sites are Other / unclassified.
- Wilson 95% intervals are descriptive; overlapping leading intervals do not establish a sole leader. Measurements do not endorse medical, legal, financial or product claims.
- All 50 names from the earlier edition at the current live address. No sentiment or engagement scoring: appearance, first mention, consistency across engines and runs, and cited sources only. People's company or fund sites are labelled affiliated sites, not personal domains; names without a verified site have no own-domain figure. Only five subcategories (music, sport, film and TV, creators and podcasters, investors and founders) are used as question groups.
- Answers came from each engine's API (model IDs above); the consumer apps can answer differently.
Appendix: The 24 questions
Questions marked "Core question" are the original study questions, asked word for word. The others are added neutral questions.
| # | Question | Group | Source |
|---|---|---|---|
| 01 | Which celebrities invest in artificial intelligence companies? | Celebrities and AI Index 2.0 | Core question |
| 02 | Which celebrities have founded AI companies? | Celebrities and AI Index 2.0 | Core question |
| 03 | Which athletes have invested in AI startups? | Celebrities and AI Index 2.0 | Core question |
| 04 | Which musicians are using AI to make music? | Celebrities and AI Index 2.0 | Core question |
| 05 | Which artists have licensed their voice for AI? | Celebrities and AI Index 2.0 | Core question |
| 06 | Which actors are most involved in AI? | Celebrities and AI Index 2.0 | Core question |
| 07 | Which YouTubers use AI in their content? | Celebrities and AI Index 2.0 | Core question |
| 08 | Which podcasters interview AI leaders most often? | Celebrities and AI Index 2.0 | Core question |
| 09 | Which celebrities talk most about artificial intelligence? | Celebrities and AI Index 2.0 | Core question |
| 10 | Which celebrity venture funds invest in AI? | Celebrities and AI Index 2.0 | Core question |
| 11 | Which public figures have sued over the use of their likeness by AI? | Celebrities and AI Index 2.0 | Core question |
| 12 | Which celebrities are known for working with artificial intelligence? | Celebrities and AI Index 2.0 | Added question |
| 13 | Which public figures have spoken publicly about artificial intelligence? | Celebrities and AI Index 2.0 | Added question |
| 14 | Which athletes are involved with artificial intelligence companies? | Celebrities and AI Index 2.0 | Added question |
| 15 | Which musicians have spoken about AI-generated music? | Celebrities and AI Index 2.0 | Added question |
| 16 | Which actors have spoken about AI in film and television? | Celebrities and AI Index 2.0 | Added question |
| 17 | Which online creators are known for covering artificial intelligence? | Celebrities and AI Index 2.0 | Added question |
| 18 | Which celebrities have partnered with AI companies? | Celebrities and AI Index 2.0 | Added question |
| 19 | Which celebrities have appeared in advertising for AI products? | Celebrities and AI Index 2.0 | Added question |
| 20 | Which entertainers have backed AI startups? | Celebrities and AI Index 2.0 | Added question |
| 21 | Which celebrities have raised concerns about artificial intelligence? | Celebrities and AI Index 2.0 | Added question |
| 22 | Which film and TV stars have launched technology companies? | Celebrities and AI Index 2.0 | Added question |
| 23 | Which technology reviewers on YouTube cover AI products? | Celebrities and AI Index 2.0 | Added question |
| 24 | Which public figures have licensed their likeness for AI? | Celebrities and AI Index 2.0 | Added question |
About 5W
5W is an independent PR, creative and AI Visibility agency founded in 2003, and we get you in the chatbox. All of our work is done in house, including media relations, site building and content. Learn more about our GEO practice or write to info@5wpr.com.
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