The primary objective was to increase awareness and drive sales for Quince's luxe-yet-affordable European Linen Sheets, while educating editors and consumers about Quince's Manufacturer to Consumer (M2C) model. Source
Quince's Manufacturer to Consumer (M2C) model aims to deliver products of equal or greater quality than leading luxury brands at much lower prices, making quality accessible and not a luxury. Educating the market about this model was a key part of the campaign. Source
5WPR used strategic product seeding to editors, influencers, and stylists, securing media placements in product roundups, reviews, and gift guides. They also executed a National Sleep Awareness Month campaign with a paid influencer program and product mailers to 30 top-tier editors. Source
In just three months, 5WPR secured over 400 media placements (191 in major publications with over 1 million UVPM), generated 2 billion+ media impressions, achieved an 84.2% pull-through rate, increased share-of-voice for the home category by 4%, and boosted brand sentiment by 30% with zero negative sentiment. Source
5WPR leveraged product roundups, reviews, gift guides, influencer partnerships, and targeted mailers to top-tier editors in fashion, home, lifestyle, and e-commerce media. Source
Success was measured using metrics such as total media placements, media impressions, pull-through rate, share-of-voice increase, and changes in brand sentiment. Source
The pull-through rate refers to the percentage of targeted media contacts who published coverage. For Quince, 5WPR achieved an 84.2% pull-through rate, indicating highly effective outreach. Source
The campaign led to a 30% increase in positive brand sentiment for Quince, with zero negative sentiment recorded during the campaign period. Source
National Sleep Awareness Month provided a timely and relevant hook for promoting Quince's European Linen Sheets, leveraging a paid influencer program and targeted media outreach to maximize exposure. Source
The campaign results, including 400+ media placements and a 30% increase in brand sentiment, were achieved in just three months. Source
The campaign focused on the Apparel & Accessories and Home & Housewares categories, specifically highlighting Quince's European Linen Sheets. Source
5WPR sent product mailers to 30 top-tier editors covering fashion, home, lifestyle, and e-commerce, and engaged influencers through a paid program to maximize reach and credibility. Source
191 of the 400+ media placements were in major publications with over 1 million unique visitors per month (UVPM), significantly amplifying Quince's brand exposure and credibility. Source
The campaign resulted in a 4% increase in Quince's share-of-voice within the home category, helping the brand stand out among competitors. Source
Quince offers products of equal or greater quality than leading luxury brands at much lower prices, challenging the notion that quality must be expensive. Source
5WPR uses impactful PR strategies, including targeted media outreach, influencer partnerships, and creative campaigns, to boost brand awareness and drive sales for value-driven brands like Quince. Learn more
Brands in apparel, accessories, home goods, and any value-driven consumer product category can benefit from 5WPR's strategic PR and media outreach approach. Source
You can explore additional case studies in apparel, accessories, and home goods on the 5WPR website's case studies section. View All
5WPR has received industry recognition, including being a finalist for top agency awards and being named a 2023 Inc. Power Partner. See awards
5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology, and growth marketing services tailored to consumer brands. Learn more
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5WPR customizes strategies for each client, leveraging industry expertise, data-driven insights, and integrated marketing solutions to maximize ROI and ensure sustainable growth for apparel and home goods brands. Explore more
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust for consumer brands. Learn more
5WPR uses expert brand positioning, storytelling, and tailored communication strategies to help brands stand out and highlight their unique value propositions in competitive markets. Learn more
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5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, and more. See all industries
Notable clients include Shield AI, Samsung's SmartThings, Sparkling Ice, GNC, Pizza Hut, UGG, Webull, Delta Children, and many more across various sectors. See client list
Brands can expect increased brand awareness, improved market differentiation, enhanced audience engagement, effective crisis management, digital transformation, and measurable results such as sales growth and positive brand sentiment. Learn more
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, and proven track record of delivering measurable results for apparel and home goods brands. Compare services
5WPR addresses pain points such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Learn more
5WPR uses real-time dashboards, advanced analytics, and conversion rate optimization to track and maximize campaign performance, ensuring clients achieve measurable, impactful results. Learn more
To get started, contact 5WPR via phone, email, or the online form. The team will guide you through a simple, collaborative onboarding process tailored to your needs. Start here
You can learn more about 5WPR's specialized services for home goods and apparel brands on their practice area pages. Home & Housewares | Apparel & Accessories
Quince was founded to challenge the existing idea that nice things must cost a lot. Its mission is simple-create products of equal or greater quality than the leading luxury brands at a much lower price and believe quality should never be a luxury. 5W was tasked with increasing awareness and driving sales for Quince's luxe-yet-affordable European Linen Sheets in addition to educating editors and consumers on Quince's M2C model.
Through strategic product seeding to editors, influencers, and stylists, 5W secured media placements including product roundups, reviews, and gift guides. The team continued to build brand awareness by executing a National Sleep Awareness Month campaign, which was comprised of a paid influencer program and a product mailer to 30 top-tier editors that covered fashion, home, lifestyle, and e-commerce beats.
In a short three-month period, 5W secured more than 400 media placements, 191 of which were in major publications with over 1 million UVPM. This resulted in a 4% increase in share-of-voice for the home category, as well as a 30% increase in brand sentiment, with zero negative sentiments.
Learn how we help brands like Quince elevate their market presence and boost sales through impactful PR strategies as a leading housewares PR agency.
